Latina Beauty Matters

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Moguls in the Making: Judith Gaton


Hola chicas! Feliz Tuesday! Another week another amazing Latina to feature. Today we will be highlighting Judith Gaton. She is personal stylist and confidence coach. Let’s face in sometimes is hard to put together a great outfit specially when are bodies are changing day to day. Judith has built an amazing blog “Style for Women Who Werk”and podcast “New Glam Gal”where she helps guide women with fashion and confidence struggles.

Tell Us Why You Started Your Business/Started Your Profession? 

I realized that there was a push in social media to craft perfect before and after pictures. There is a constant push to lose weight and demean your current body all in search of the "perfect" after picture. I realized that there was no one there to teach women to love the before picture. There was no one there to answer "what happens after the after picture?" I created my business to help women answer that very question and to teach them that confidence and style are available through any body transformation journey. Self love is available before, during, and after any body transformation, whether your weight is fluctuating up or down.

What Makes Your Brand Unique?

My brand is based upon the premise that style is an outward reflection of an inward state of mind. In my style coaching, I help women see what they are currently thinking about themselves. Give them the tools to create new thoughts and then build a style they love. It is always the inward work flowing outward.

Who motivates and Inspires You? 

The women in my family. They are smart, strong, courageous, and freaking hilarious.

What Obstacles Have Your Had to Overcome While Running Your Business? 

People's perceptions about the import of style has been an obstacle. They hear stylist or life coach and roll their eyes. In a world where there is so much turmoil, style seems like such a vapid frivolous thing to be concerned about. I understand that perception. But, I also recognize the importnce of dressing for the varied roles that women play. I recognize generating confidence from within so you can go conquer and slay. If that means rocking a killer outfit is part of your kick ass arsenal, then I'm here to help you cultivate that style arsenal.


“Latina Beauty means the courage to really own who you are and to fully show up as that woman.”

What Does Latin Beauty Mean To You? 

Latina Beauty means the courage to really own who you are and to fully show up as that woman. It means being an encouragement to the women around you to embrace who they are too.

What are the 3 Core Values of Your Business Model? and Why? 

It's more like a motto. "Chin up. Dress on. Conquer." The idea is to get that mindset ready, dress accordingly, then go slay and conquer in any role set before you.

How Do You Overcome Fear? 

It's more like committing to work even when I feel the fear. I manage my fear through prayer, reaching out to mentors, and using life coaching tools to manage my mind daily.

What Message Do You Have For Emerging Entrepreneurs 

Stop being afraid of failure. Decide to fail on purpose. Keep trying new things. Learn what does and doesn't work. Then do it again and again. You've got this boo!